Consumer Appetites

There was a time, not so very long ago, when the powers that be exercised what we all thought to be altruistic tendencies in the selection and dissemination of public information. We folks got to hear and read what was thought to be most important to make us informed and responsible citizens. And, while censorial editing isn’t exactly consistent with first amendment freedoms, most allowed that the narrative presented was basically accurate and, at any rate, in the public’s best interests.

And then but so things began to change: market share became an issue, advertising dollars; profit motive began to compete with program content. Sophisticated analysis of the target consumer determined a bit more ‘colorful’ (as in lurid and debased) programming was needed to draw and keep more viewer/readers. In addition, it was learned that stories eliciting anger and outrage tended to be a lot more compelling than ‘feel-good’ sorts of things; conspiracy theories were also found to be useful in maintaining viewer loyalty.

Well, the next thing you know, we have competing narratives out there designed to appeal to particular constituencies, reinforced daily, convincing folks of the truth of their chosen perspective and the blatant inaccuracy of any other.

As philosophically divided as we are, I guess it would be in everyone’s interests to look inward to our common humanity and seek out, once in a while, the values we share.

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